CTOR Ortho

Ongoing collaboration with CTOR Ortho, the clinical practice branch of CTOR, focused on developing and maintaining a cohesive brand identity and communication strategy across all touchpoints. Over the past six years, Salvador Media has led the evolution of the brand from social media management and design to full art direction, branding, and marketing oversight.

The work spans a wide range of outputs, including visual identity development, stationery, print materials, in-clinic graphics, campaign design, and digital content. Social media strategy and management play a central role, translating complex clinical concepts into clear, engaging, and visually consistent communication for patients and referring professionals.

The design approach balances scientific credibility with a sophisticated yet approachable aesthetic, aligning with CTOR Ortho’s positioning as a leading, research-driven orthodontic clinic. Campaigns and promotional materials are developed to support both patient education and brand visibility, ensuring consistency across digital and physical environments.

This long-term collaboration reflects an integrated approach to branding, where design, content, and strategy work together to reinforce CTOR Ortho’s identity as a forward-thinking, innovation-led clinical practice.