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pharmalancet rebranding
Project type
Rebranding Pitch
Date
2021
Location
Lisbon, Portugal
Graphic Designer
Beatriz Salvador @ Salvador Media
This rebranding proposal for Pharmalancet aimed to modernize the company's visual identity while preserving key elements that reflect its values and mission in the pharmaceutical sector. The updated branding retains the symbolic leaf and hexagon, representing Pharmalancet’s commitment to sustainability and its foundation in biochemical precision.
A key change in the brand's color palette involved replacing Carlton Gold with Metal Grey (Pantone Cool Gray 6), aligning the brand more closely with the pharmaceutical industry's standards of professionalism, cleanliness, and longevity, while maintaining the Forest Green to emphasize growth and health. The logo was refined for better legibility and consistency, featuring a uniform stroke weight across the symbol.
The project scope included logo redesign, brand strategy refinement, and a comprehensive visual identity update that better positions Pharmalancet within its competitive landscape.
