pediatric ortho by os

In July-August 2023, Salvador Media undertook the branding and interior design for Pediatric Ortho by OS, a new clinic under the Orthodontia Studio umbrella. The goal was to align the clinic's identity with the parent brand while creating a more vibrant and child-friendly atmosphere. The brief called for a logo that maintained ties to Orthodontia Studio's clean, geometric aesthetic, but with a playful touch to appeal to a younger audience.

The design incorporated the clinic's existing yellow color, adding neutral tones and a new turquoise accent. A new typeface was paired with Orthodontia Studio’s "Platelet" sans serif for consistency. Round corners and geometric motifs were introduced in the branding and applied to the interior design, such as an accent wall and child-friendly furniture. The space, designed with budget and time constraints, was transformed into a welcoming environment.

The brand's visual identity features playful but minimal geometric illustrations across print materials and a redesigned website.