ctor aligners

The branding for CTOR Aligners was designed to reflect the company’s innovative approach to invisible orthodontics, seamlessly blending advanced technology with personalized care. The visual identity was crafted to be modern and sleek, aligning with the futuristic nature of the product while maintaining an approachable and professional feel.

The color palette incorporated CTOR's signature grey and purple, complemented by calming pastel purples and oranges. These colors, paired with thin lines and the use of gradients and transparency, conveyed a sense of precision and innovation. The overall aesthetic was clean but friendly, visually reinforcing the aligners’ discreet and high-tech appeal.

In creating the branding, packaging design played a critical role in showcasing the premium nature of the aligners.
The new brand assets were developed to be used across digital platforms, including social media, the brand's website, and educational materials, offering a clear, engaging way to communicate the product’s benefits.

Additionally, a comprehensive brand book was created to ensure consistency in the use of the logo, typography, and color scheme across all marketing and communication materials.